Financial Coaching
Practical financial coaching for real life.
Blaze Ginio is a financial coach, advisor, and speaker with more than 15 years of experience in financial coaching, financial thought, and the wider financial sector. Combining professional expertise with practical teaching, Blaze helps individuals, teams, and organisations build healthier financial habits, make wiser financial decisions, and develop a sustainable long-term approach to money.
Throughout his career, Blaze has worked across a variety of industries and financial environments including:
- Audit and assurance
- Advisory and consulting services
- Financial technology companies
- Multinational organisations
- Business and operational finance
His professional experience, combined with years of coaching and public speaking, allows him to communicate complex financial concepts in a way that is clear, practical, engaging, and easy to apply.
Financial coaching approach
Blaze believes that financial wellbeing is not only about numbers — it is also about mindset, habits, discipline, decision-making, and long-term thinking. His coaching focuses on helping people develop practical systems and healthy financial behaviours that lead to greater stability, confidence, and freedom.
His sessions combine:
Blaze is known for presenting financial topics in a relatable and down-to-earth way, using humour, storytelling, and lived experiences to help audiences connect with the material.
Topics covered
Blaze has delivered coaching sessions, workshops, and seminars on a wide range of financial topics including:
Personal Finance & Financial Habits
- Earning and income development
- Budgeting and cash flow management
- Saving and financial planning
- Investing and wealth building
- Debt and financial recovery
- Accountability and transparency
- Financial discipline and consistency
- Enjoying the fruits of your labour responsibly
Financial Behaviour & Mindset
- Greed and unhealthy financial habits
- Gambling and financial risk
- Sloth and productivity
- Hoarding and scarcity thinking
- Secrecy and financial accountability
- Tax avoidance and ethical financial practices
- Financial security and long-term thinking
- Fear, anxiety, and money-related stress
Leadership & Organisational Financial Thinking
- Stewardship and responsibility
- Financial ethics and integrity
- Generosity and charitable impact
- Managing needs within communities and teams
- Sustainable financial practices
- Wealth, responsibility, and leadership
Coaching environments
Blaze has provided financial coaching and speaking engagements in a variety of settings including:
- Organisations and workplaces
- Community gatherings
- Conferences and seminars
- Camps and retreats
- Team motivational sessions
- Educational and training environments
- Social and networking events
His ability to adapt his communication style allows him to connect effectively with both individuals and large audiences from diverse backgrounds and professional environments.
“Money at Heart”
Financial coaching sessions can also include material from Blaze's latest book, Money at Heart, alongside accompanying study resources and guided discussion material.
The programme is designed to encourage deeper reflection on financial habits, priorities, decision-making, and long-term financial health while providing practical tools that participants can apply immediately in everyday life.
Financial coaching that creates lasting impact
Blaze's goal is simple: to help people think clearly about money, make wise financial decisions, and build healthier financial futures with confidence and purpose.
Whether working with individuals, teams, organisations, or large audiences, Blaze brings professional experience, practical insight, and engaging communication to every coaching session.